Are you ready to take your brand images from “just okay” to scroll-stopping? I’m here to tell you that creating images that truly resonate with your dream clients isn’t rocket science—but it does require a little strategy, some creativity and a splash of fun! So, grab your favorite coffee (or chai tea) and let’s talk about how to create images that not only capture attention but also make your dream clients hit that “follow” button faster than you can say cheese.

1. Know Your Brand Story Inside and Out

First things first: if you don’t know who you are as a brand, your audience won’t either. Think about what makes your business unique. Are you the confident, no-nonsense type or the warm, approachable bestie that everyone wants in their corner? Your brand images should reflect that personality.

Key Point: Write down three words that describe your brand. Maybe they’re “bold, empowering, and creative.” These words are your guideposts when planning your visuals.

2. Speak Their Language (Visually)

Your dream clients should feel like your images were made for them—because they were! If you’re a wellness coach aiming for clients who value peace and balance, think soft pastels, natural light and calming, minimalistic settings. If you’re a vibrant, high-energy event planner, go for bold colors, dynamic shots, and lots of movement in your photos.

Activity Alert: Create a mood board that aligns with what your clients love. Pin 10-15 images that capture the feel of your brand and the vibe your audience is drawn to. Trust me, it’s a game-changer!

3. Tell a Story, Don’t Just Take a Picture

We've all heard the saying, a picture’s worth a thousand words, but the right picture tells a story. Think beyond the basic product shots and headshots against a blank backdrop and start showing moments that capture your brands what, where, who, when and why. Are you a personal chef looking to attract busy moms? Instead of a generic photo of a dish, show yourself in action, smiling as you prep a family-friendly meal.

Pro Tip: Your dream clients should feel what it’s like to work with you or use your services just by looking at your photos. Not sure what phots will tell your brands story? We do all the heavy lifting when it comes to our clients. During our in-depth planning process for your brand photoshoot, we'll create a custom shot list with images & storylines that will tell your brand story visually.

4. Pose with Purpose

Leave stiff poses in the past! The best images capture movement and genuine emotion. So, laugh, move and let loose a little. Your clients want to see that you’re relatable and real, not robotic.

Key Point: During a brand photoshoot with me at Lost Art Photography, I'll play music that matches your energy while I direct you through your entire photoshoot from where to stand/sit, what to do, where to look and what the heck to do with your hands. I will guide you and pose you throughout your entire photoshoot. 

5. Use Props and Backgrounds Strategically

The little details matter. Choose props and backgrounds that enhance your brand’s story. Are you a tech consultant helping small businesses? A sleek laptop, a well-organized workspace, and a few carefully chosen tech accessories set the vibe. If you’re an artisan selling handmade goods, think textured, earthy backgrounds that echo the feel of your products.

Try This: If you are unsure what props to include, look around your workspace or home office! We do all the heavy lifting when you work with us. We provide clients with our ‘Shoot & Style Guide' that includes how to choose props that align with your brand. PLUS we provide all clients with a custom prop list in your Custom Branding Shoot Guide that we provide to all clients.

6. Consistency is Your Secret Weapon

A consistent visual style builds trust and helps people remember you. Whether it’s your color scheme, editing style or the type of shots you post, make sure they align with your brand’s identity. People should be able to spot your photos in their feed before they even see your handle.

Fun Idea: Booking a brand photoshoot is perfect for creating a library filled with consistent, on-brand visuals that scream your brand and attract your dream clients to use across your website, social media and marketing materials. 

7. Collaborate with a Pro Who ‘Gets’ Your Brand

If you want to ensure that your brand visuals are on-point, hire with a brand photographer who understands your vision. (Hint: That’s where I come in!) A professional brand photographer will help guide you on how to pose, select the right locations and capture images that not only reflect your brand but speak directly to your dream clients. (Hi, hello I’m Mariah - a Milwaukee personal brand photographer and social media marketing manager that helps women-owned businesses show up confidently online with scroll-stopping on-brand images that scream your brand, attract your dream clients and make you more $$$.

Creating images that speak to your dream clients doesn’t mean you need to reinvent the wheel; it’s about being intentional, authentic and aligned with your brand’s identity. So, whether you’re snapping your own photos or hiring a personal brand photographer, keep your dream clients in mind and let your personality shine through every shot.

Now, go on, it's time to show the world why your brand is unforgettable! 📸✨